29. juuli 2017. a. | 14:38

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Robert S. Kaplan, David P Norton

Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Norton’s ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.

Offers a visual cause-and-effect explanation of what’s working and what doesn’t in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.

Strategy Maps: Converting Intangible Assets into Tangible Outcomes